Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B71D07
RGB
183, 29, 7
HSL
8, 93%, 37%
HSB
8, 96%, 72%
CMYK
0, 84, 96, 28
LAB
40, 59, 52
LCH
40, 79, 42
OKLCH
0.50, 0.19, 31
XYZ
20, 11, 1
LUV
40, 119, 29
HWB
8, 3%, 28%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.