Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B72C05
RGB
183, 44, 5
HSL
13, 95%, 37%
HSB
13, 97%, 72%
CMYK
0, 76, 97, 28
LAB
42, 55, 53
LCH
42, 77, 44
OKLCH
0.51, 0.18, 34
XYZ
20, 12, 1
LUV
42, 112, 32
HWB
13, 2%, 28%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.