Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B73009
RGB
183, 48, 9
HSL
13, 91%, 38%
HSB
13, 95%, 72%
CMYK
0, 74, 95, 28
LAB
42, 54, 52
LCH
42, 75, 44
OKLCH
0.52, 0.18, 35
XYZ
21, 12, 2
LUV
42, 109, 32
HWB
13, 4%, 28%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.