Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B73302
RGB
183, 51, 2
HSL
16, 98%, 36%
HSB
16, 99%, 72%
CMYK
0, 72, 99, 28
LAB
43, 52, 55
LCH
43, 76, 46
OKLCH
0.52, 0.18, 36
XYZ
21, 12, 1
LUV
43, 108, 34
HWB
16, 1%, 28%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.