Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B73306
RGB
183, 51, 6
HSL
15, 94%, 37%
HSB
15, 97%, 72%
CMYK
0, 72, 97, 28
LAB
43, 53, 54
LCH
43, 75, 46
OKLCH
0.52, 0.17, 36
XYZ
21, 12, 1
LUV
43, 107, 33
HWB
15, 2%, 28%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.