Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
B74FEB
RGB
183, 79, 235
HSL
280, 80%, 62%
HSB
280, 66%, 92%
CMYK
22, 66, 0, 8
LAB
53, 60, -61
LCH
53, 86, 315
OKLCH
0.63, 0.23, 312
XYZ
37, 22, 81
LUV
53, 34, -101
HWB
280, 31%, 8%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.