Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B75100
RGB
183, 81, 0
HSL
27, 100%, 36%
HSB
27, 100%, 72%
CMYK
0, 56, 100, 28
LAB
48, 40, 57
LCH
48, 70, 55
OKLCH
0.56, 0.15, 48
XYZ
22, 16, 2
LUV
48, 85, 42
HWB
27, 0%, 28%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.