Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B75608
RGB
183, 86, 8
HSL
27, 92%, 37%
HSB
27, 96%, 72%
CMYK
0, 53, 96, 28
LAB
49, 37, 56
LCH
49, 67, 56
OKLCH
0.56, 0.15, 50
XYZ
23, 17, 2
LUV
49, 81, 43
HWB
27, 3%, 28%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.