Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B7CAE3
RGB
183, 202, 227
HSL
214, 44%, 80%
HSB
214, 19%, 89%
CMYK
19, 11, 0, 11
LAB
80, -3, -15
LCH
80, 15, 259
OKLCH
0.83, 0.04, 255
XYZ
55, 58, 81
LUV
80, -11, -22
HWB
214, 72%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.