Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B7CAE5
RGB
183, 202, 229
HSL
215, 47%, 81%
HSB
215, 20%, 90%
CMYK
20, 12, 0, 10
LAB
81, -2, -16
LCH
81, 16, 261
OKLCH
0.83, 0.04, 257
XYZ
55, 58, 82
LUV
81, -11, -24
HWB
215, 72%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.