Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B7DDFF
RGB
183, 221, 255
HSL
208, 100%, 86%
HSB
208, 28%, 100%
CMYK
28, 13, 0, 0
LAB
86, -7, -21
LCH
86, 22, 251
OKLCH
0.88, 0.06, 246
XYZ
63, 69, 105
LUV
86, -20, -32
HWB
208, 72%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.