Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B7DFF9
RGB
183, 223, 249
HSL
204, 85%, 85%
HSB
204, 27%, 98%
CMYK
27, 10, 0, 2
LAB
87, -9, -17
LCH
87, 20, 242
OKLCH
0.88, 0.06, 237
XYZ
63, 70, 100
LUV
87, -21, -26
HWB
204, 72%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.