Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B7E4E8
RGB
183, 228, 232
HSL
185, 52%, 81%
HSB
185, 21%, 91%
CMYK
21, 2, 0, 9
LAB
88, -14, -7
LCH
88, 16, 206
OKLCH
0.89, 0.05, 203
XYZ
62, 71, 87
LUV
88, -23, -8
HWB
185, 72%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.