Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B7E4F3
RGB
183, 228, 243
HSL
195, 71%, 84%
HSB
195, 25%, 95%
CMYK
25, 6, 0, 5
LAB
88, -13, -12
LCH
88, 18, 224
OKLCH
0.89, 0.05, 220
XYZ
63, 72, 95
LUV
88, -23, -17
HWB
195, 72%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.