Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B7EFFA
RGB
183, 239, 250
HSL
190, 87%, 85%
HSB
190, 27%, 98%
CMYK
27, 4, 0, 2
LAB
91, -17, -11
LCH
91, 20, 215
OKLCH
0.92, 0.06, 211
XYZ
68, 79, 102
LUV
91, -28, -15
HWB
190, 72%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.