Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B7F2FE
RGB
183, 242, 254
HSL
190, 97%, 86%
HSB
190, 28%, 100%
CMYK
28, 5, 0, 0
LAB
92, -17, -12
LCH
92, 21, 215
OKLCH
0.93, 0.06, 212
XYZ
69, 81, 106
LUV
92, -29, -16
HWB
190, 72%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.