Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B82809
RGB
184, 40, 9
HSL
11, 91%, 38%
HSB
11, 95%, 72%
CMYK
0, 78, 95, 28
LAB
42, 56, 52
LCH
42, 77, 43
OKLCH
0.51, 0.18, 33
XYZ
21, 12, 1
LUV
42, 114, 31
HWB
11, 4%, 28%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.