Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B83000
RGB
184, 48, 0
HSL
16, 100%, 36%
HSB
16, 100%, 72%
CMYK
0, 74, 100, 28
LAB
42, 54, 56
LCH
42, 77, 46
OKLCH
0.52, 0.18, 36
XYZ
21, 12, 1
LUV
42, 110, 34
HWB
16, 0%, 28%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.