Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B83C06
RGB
184, 60, 6
HSL
18, 94%, 37%
HSB
18, 97%, 72%
CMYK
0, 67, 97, 28
LAB
44, 49, 54
LCH
44, 73, 48
OKLCH
0.53, 0.17, 39
XYZ
21, 13, 2
LUV
44, 102, 36
HWB
18, 2%, 28%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.