Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B84008
RGB
184, 64, 8
HSL
19, 92%, 38%
HSB
19, 96%, 72%
CMYK
0, 65, 96, 28
LAB
45, 48, 54
LCH
45, 72, 48
OKLCH
0.54, 0.17, 40
XYZ
22, 14, 2
LUV
45, 99, 37
HWB
19, 3%, 28%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.