Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B85409
RGB
184, 84, 9
HSL
26, 91%, 38%
HSB
26, 95%, 72%
CMYK
0, 54, 95, 28
LAB
48, 39, 56
LCH
48, 68, 55
OKLCH
0.56, 0.15, 49
XYZ
23, 17, 2
LUV
48, 83, 42
HWB
26, 4%, 28%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.