Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B85500
RGB
184, 85, 0
HSL
28, 100%, 36%
HSB
28, 100%, 72%
CMYK
0, 54, 100, 28
LAB
48, 38, 58
LCH
48, 70, 57
OKLCH
0.56, 0.15, 50
XYZ
23, 17, 2
LUV
48, 83, 44
HWB
28, 0%, 28%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.