Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
B89700
RGB
184, 151, 0
HSL
49, 100%, 36%
HSB
49, 100%, 72%
CMYK
0, 18, 100, 28
LAB
64, 4, 67
LCH
64, 67, 87
OKLCH
0.69, 0.14, 93
XYZ
31, 32, 5
LUV
64, 29, 67
HWB
49, 0%, 28%
Pantone
467 C
Harmonies
Shades & tints
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