Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B8D8EB
RGB
184, 216, 235
HSL
202, 56%, 82%
HSB
202, 22%, 92%
CMYK
22, 8, 0, 8
LAB
84, -8, -13
LCH
84, 15, 239
OKLCH
0.86, 0.04, 234
XYZ
59, 65, 88
LUV
84, -17, -19
HWB
202, 72%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.