Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B8EFF8
RGB
184, 239, 248
HSL
188, 82%, 85%
HSB
188, 26%, 97%
CMYK
26, 4, 0, 3
LAB
91, -17, -10
LCH
91, 20, 212
OKLCH
0.92, 0.06, 209
XYZ
68, 79, 100
LUV
91, -28, -13
HWB
188, 72%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.