Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B93602
RGB
185, 54, 2
HSL
17, 98%, 37%
HSB
17, 99%, 73%
CMYK
0, 71, 99, 27
LAB
43, 52, 55
LCH
43, 76, 47
OKLCH
0.53, 0.17, 37
XYZ
21, 13, 1
LUV
43, 107, 35
HWB
17, 1%, 27%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.