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Amethyst

#B960FF

A balanced, vivid amethyst — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.

Meaning

Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.

Applications

Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.

Conversion

HEX
B960FF
RGB
185, 96, 255
HSL
274, 100%, 69%
HSB
274, 62%, 100%
CMYK
27, 62, 0, 0
LAB
57, 57, -66
LCH
57, 87, 311
OKLCH
0.66, 0.23, 307
XYZ
42, 26, 97
LUV
57, 27, -109
HWB
274, 38%, 0%
Pantone
Cool Gray 8 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

Similar named colors

Browse every named purple on shades of purple, or all families on colors.