Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
B978C5
RGB
185, 120, 197
HSL
291, 40%, 62%
HSB
291, 39%, 77%
CMYK
6, 39, 0, 23
LAB
60, 36, -30
LCH
60, 46, 320
OKLCH
0.67, 0.13, 321
XYZ
37, 28, 56
LUV
60, 30, -52
HWB
291, 47%, 23%
Pantone
5285 C
Harmonies
Shades & tints
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