Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
B990FF
RGB
185, 144, 255
HSL
262, 100%, 78%
HSB
262, 44%, 100%
CMYK
27, 44, 0, 0
LAB
67, 33, -50
LCH
67, 60, 303
OKLCH
0.74, 0.16, 299
XYZ
48, 37, 99
LUV
67, 12, -85
HWB
262, 56%, 0%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.