Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
B99CF6
RGB
185, 156, 246
HSL
259, 83%, 79%
HSB
259, 37%, 96%
CMYK
25, 37, 0, 4
LAB
70, 25, -41
LCH
70, 48, 301
OKLCH
0.75, 0.13, 298
XYZ
49, 41, 92
LUV
70, 8, -70
HWB
259, 61%, 4%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.