Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B9D9FF
RGB
185, 217, 255
HSL
213, 100%, 86%
HSB
213, 27%, 100%
CMYK
27, 15, 0, 0
LAB
85, -5, -22
LCH
85, 23, 258
OKLCH
0.87, 0.06, 253
XYZ
63, 67, 104
LUV
85, -18, -35
HWB
213, 73%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.