Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B9DFEB
RGB
185, 223, 235
HSL
194, 56%, 82%
HSB
194, 21%, 92%
CMYK
21, 5, 0, 8
LAB
86, -11, -10
LCH
86, 15, 223
OKLCH
0.88, 0.04, 219
XYZ
61, 69, 89
LUV
86, -20, -14
HWB
194, 73%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.