Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BA2F00
RGB
186, 47, 0
HSL
15, 100%, 36%
HSB
15, 100%, 73%
CMYK
0, 75, 100, 27
LAB
43, 55, 56
LCH
43, 78, 46
OKLCH
0.52, 0.18, 35
XYZ
21, 12, 1
LUV
43, 113, 34
HWB
15, 0%, 27%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.