Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
BA73CF
RGB
186, 115, 207
HSL
286, 49%, 63%
HSB
286, 44%, 81%
CMYK
10, 44, 0, 19
LAB
59, 40, -36
LCH
59, 54, 318
OKLCH
0.67, 0.15, 318
XYZ
38, 27, 62
LUV
59, 31, -62
HWB
286, 45%, 19%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.