Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAD1EA
RGB
186, 209, 234
HSL
211, 53%, 82%
HSB
211, 21%, 92%
CMYK
21, 11, 0, 8
LAB
83, -4, -15
LCH
83, 16, 255
OKLCH
0.85, 0.04, 251
XYZ
58, 62, 87
LUV
83, -13, -23
HWB
211, 73%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.