Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAD2EE
RGB
186, 210, 238
HSL
212, 60%, 83%
HSB
212, 22%, 93%
CMYK
22, 12, 0, 7
LAB
83, -4, -17
LCH
83, 17, 257
OKLCH
0.85, 0.05, 252
XYZ
59, 63, 90
LUV
83, -14, -25
HWB
212, 73%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.