Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAD2F8
RGB
186, 210, 248
HSL
217, 82%, 85%
HSB
217, 25%, 97%
CMYK
25, 15, 0, 3
LAB
83, -2, -22
LCH
83, 22, 264
OKLCH
0.86, 0.06, 260
XYZ
60, 63, 98
LUV
83, -14, -34
HWB
217, 73%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.