Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAD3EB
RGB
186, 211, 235
HSL
209, 55%, 83%
HSB
209, 21%, 92%
CMYK
21, 10, 0, 8
LAB
83, -5, -15
LCH
83, 16, 252
OKLCH
0.86, 0.04, 247
XYZ
59, 63, 88
LUV
83, -14, -22
HWB
209, 73%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.