Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAD4E9
RGB
186, 212, 233
HSL
207, 52%, 82%
HSB
207, 20%, 91%
CMYK
20, 9, 0, 9
LAB
83, -6, -13
LCH
83, 15, 247
OKLCH
0.86, 0.04, 242
XYZ
58, 63, 86
LUV
83, -14, -20
HWB
207, 73%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.