Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAD8FB
RGB
186, 216, 251
HSL
212, 89%, 86%
HSB
212, 26%, 98%
CMYK
26, 14, 0, 2
LAB
85, -5, -21
LCH
85, 21, 258
OKLCH
0.87, 0.06, 252
XYZ
62, 67, 101
LUV
85, -17, -32
HWB
212, 73%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.