Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAD8FE
RGB
186, 216, 254
HSL
214, 97%, 86%
HSB
214, 27%, 100%
CMYK
27, 15, 0, 0
LAB
85, -4, -22
LCH
85, 22, 260
OKLCH
0.87, 0.06, 254
XYZ
63, 67, 103
LUV
85, -17, -34
HWB
214, 73%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.