Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BADDF3
RGB
186, 221, 243
HSL
203, 70%, 84%
HSB
203, 23%, 95%
CMYK
23, 9, 0, 5
LAB
86, -8, -15
LCH
86, 17, 241
OKLCH
0.88, 0.05, 236
XYZ
62, 69, 95
LUV
86, -19, -22
HWB
203, 73%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.