Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BADFF8
RGB
186, 223, 248
HSL
204, 82%, 85%
HSB
204, 25%, 97%
CMYK
25, 10, 0, 3
LAB
87, -8, -16
LCH
87, 19, 243
OKLCH
0.89, 0.05, 238
XYZ
64, 70, 99
LUV
87, -20, -24
HWB
204, 73%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.