Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAE2EF
RGB
186, 226, 239
HSL
195, 62%, 83%
HSB
195, 22%, 94%
CMYK
22, 5, 0, 6
LAB
87, -11, -11
LCH
87, 16, 224
OKLCH
0.89, 0.05, 220
XYZ
63, 71, 92
LUV
87, -21, -15
HWB
195, 73%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.