Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAE4ED
RGB
186, 228, 237
HSL
191, 59%, 83%
HSB
191, 22%, 93%
CMYK
22, 4, 0, 7
LAB
88, -13, -9
LCH
88, 16, 216
OKLCH
0.89, 0.05, 212
XYZ
63, 72, 91
LUV
88, -22, -12
HWB
191, 73%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.