Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAE5FC
RGB
186, 229, 252
HSL
201, 92%, 86%
HSB
201, 26%, 99%
CMYK
26, 9, 0, 1
LAB
88, -11, -16
LCH
88, 19, 236
OKLCH
0.90, 0.05, 231
XYZ
66, 74, 103
LUV
88, -22, -23
HWB
201, 73%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.