Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAE7FC
RGB
186, 231, 252
HSL
199, 92%, 86%
HSB
199, 26%, 99%
CMYK
26, 8, 0, 1
LAB
89, -12, -15
LCH
89, 19, 233
OKLCH
0.90, 0.05, 228
XYZ
66, 75, 103
LUV
89, -23, -22
HWB
199, 73%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.