Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAE7FD
RGB
186, 231, 253
HSL
200, 94%, 86%
HSB
200, 26%, 99%
CMYK
26, 9, 0, 1
LAB
89, -11, -16
LCH
89, 19, 234
OKLCH
0.90, 0.06, 229
XYZ
67, 75, 104
LUV
89, -23, -23
HWB
200, 73%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.