Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAE9FC
RGB
186, 233, 252
HSL
197, 92%, 86%
HSB
197, 26%, 99%
CMYK
26, 8, 0, 1
LAB
90, -13, -14
LCH
90, 19, 229
OKLCH
0.91, 0.05, 224
XYZ
67, 76, 103
LUV
90, -24, -21
HWB
197, 73%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.