Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BAEBEF
RGB
186, 235, 239
HSL
185, 62%, 83%
HSB
185, 22%, 94%
CMYK
22, 2, 0, 6
LAB
90, -16, -7
LCH
90, 17, 205
OKLCH
0.91, 0.05, 202
XYZ
66, 76, 93
LUV
90, -25, -9
HWB
185, 73%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.